Group Creative Director, VR (Reality Labs)

at Meta Platforms, Inc.
Published August 4, 2022
Location CA
Category Default  
Job Type Full-time  


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Group Creative Director, VR (Reality Labs)

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Los Angeles, CA | Burlingame, CA | New York, NY+ 2 more

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At Reality Labs, we're building devices and experiences that make people feel closer. This includes product groups for Virtual Reality (VR), Augmented Reality (AR), Home & Work, and the Metaverse, along with research and development labs and artificial intelligence teams. We are currently seeking a Group Creative Director to lead all creative for the VR product portfolio. This person should be a highly strategic thinker with a proven track record for leading breakthrough creative efforts across all surfaces and channels, including digital, film, retail, packaging, OOH, and events. The ideal candidate will have extensive experience and the ability to thrive in a fast-paced, iterative, semi-structured environment is critical. This person must be comfortable guiding teams, agencies and/or production partners, but should be willing to roll up their sleeves to do the work when necessary.

Group Creative Director, VR (Reality Labs) Responsibilities

* Oversee the strategy and creative direction of consumer facing VR marketing creative
* Further develop the creative and visual identity of Meta's VR brands
* Manage development of executions that strongly resonate with a range of audiences while maintaining consistency for the brand
* Develop original breakthrough ideas for a variety of marketing touch-points
* Work cross-functionally, balancing the needs of stakeholders and breaking down complex narratives into simple, compelling ideas
* Create and sustain a culture of excellence as a beloved leader of designers, illustrators, copywriters, animators and partnering with producers, program managers, and product marketing managers
* Inspiring, enabling, and energizing a world-class creative team
* Collaborate with designers, researchers, product managers, product marketers and engineers to serve a global audience
* Help lead and manage both in-house and external teams in creative strategy, execution and production
* Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications

* 15+ years of creative experience, including design and art direction experience
* 10+ years experience in a leadership role, including experience managing other leaders
* Experience developing and managing consumer marketing programs in a data-driven, integrated marketing environment
* Experience in a multitude of creative disciplines, including digital, packaging, product, film, mobile, OOH and retail
* Experience across creative expression: traditional, digital (including products), experiential, and ideas that drive earned media
* A link to an online portfolio showcasing your work (include link on your resume)

Preferred Qualifications

* Experience in consumer electronics and/or consumer technology


About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [Click Here to Email Your Resumé].

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